![]()
ABOUT THE BOOK
"RESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.."
ISBN : 978-81259-52053 Price : Rs. 395 Pages : 640 (approx) Size : 8.25” × 11” Paperback |
Distributed By: UBS Publishers' Distributors Pvt Ltd
Ahmedabad - (079) 29092241/248/258
Bangalore - (080) 22253903, 22263901
Bhopal - (0755) 4203183, 4203193 Bhubaneswar - (0674) 2314446/ 7/ 8 Bihar - (0612) 2672856, 2673973, 2686170
Chennai - (044) 23746222/237
Coimbatore - (0422) 2499917
Ernakulam - (0484) 2353901, 2363905 Guwahati - (0361) 2461982/83/84
Hyderabad - (040) 24754472/73 Kolkata - (033) 22529473, 22522910,
22521821 Lucknow - (0522) 4025134/124/144 Mumbai - (022) 66376922/ 23 New Delhi - (011) 23273601, 23266646 Nagpur - (0712) 2736010/11, 6457909
Patna - (0612) 2672856/ 3973, 2686170 Pune - (020) 24433976, 24461653
|
|
SALIENT FEATURES
: Coverage of all topics taught in universities and business schools
: 35 real-time cases researched from all domains of business management
: Explicit instructions on usage of SPSS for data analysis
: Thorough and simplified understanding of the step-wise progression of the research process
: Two comprehensive cases encompassing the entire syllabus of all universities and business schools in India
CONTENTS
Section I : Research Process: Problem Definition, Hypothesis Formulation and Research Designs, 1.Introduction to Business Research, 2.Formulation of the Research Problem and Development of the Research Hypotheses, 3.Research Designs: Exploratory and Descriptive, 4.Experimental Research Designs, Section II : Data Collection, Measurement and Scaling, 5.Secondary Data Collection Methods, 6.Qualitative Methods of Data Collection, 7.Attitude Measurement and Scaling, 8.Questionnaire Designing, Section III : Respondents Selection and Data Preparation, 9.Sampling Considerations, 10.Data Processing, Section IV : Preliminary Data Analysis and Interpr etation, 11.Univariate and Bivariate Analysis of Data, 12.Testing of Hypotheses, 13.Analysis of Variance Techniques, 14.Non-Parametric Tests, Section V : Advanced Data Analysis Techniques, 15.Correlation and Regression Analysis, 16. Factor Analysis, 17.Discriminant Analysis, 18.Cluster Analysis, 19.Multidimensional Scaling, Section VI : Reporting Research Results, 20.Report Writing and Presentation of Results, Comprehensive Cases, Addendum 1: Conjoint Analysis, Addendum 2: Ethical Issues in Business Research, Appendix 1:, Appendix 2:, Appendix 3:, Appendix 4a:, Appendix 4b: |
About the Author
"Dr Deepak Chawla has been a professor with the International Management Institute (IMI), New Delhi, since 1991. He was earlier Dean (Academic), Dean (Research), Programme Director for various post-graduate programmes and the Registrar of IMI. A Fellow of the Indian Institute of Management, Ahmedabad (IIM-A), he holds a Bachelors and Masters degree in statistics from the Indian Statistical Institute, Kolkata. He has over three decades of teaching, research and consulting experience in the areas of quantitative methods in business, marketing research, forecasting and financial econometrics."
"Dr Neena Sondhi is Professor at the International Management Institute, New Delhi. A rank holder with her doctorate from the University of Delhi, she has over eighteen years of experience in teaching, research and consulting. She has successfully conducted several organizational research assignments, market analyses and market potential studies and consultancy assignments for the Government of India, national and international agencies, NGOs, reputed Indian business houses and MNCs."
|
|
